E-commerce live streaming mainly involves one-way live streaming. The traditional live streaming solution will perform by directly pushing CDN delivery using RTMP.
Accordingly, stream pushing is the most important link in live streaming. If the stream pushing network is unstable, audiences’ experience will suffer regardless of any optimizations we have made. The live streaming scenarios for merchants using the Yijian APP are more complicated compared to traditional e-commerce, mainly facing the two challenges below:
Many anchors publish live streaming in environments with very poor network quality.
They tend to be in complicated network environments like tea gardens and jade markets, and in regions with incomplete network infrastructures.
High requirements for image quality
When exhibiting jade and emerald products, it’s more necessary to exhibit fine details in the product, therefore, publishing live streams demands a higher image quality.
High-efficiency video coding (H.265)
Various network transmission and coding/decoding technologies provide fluent, low-latency, and high concurrency e-commerce live streaming services, which are unanimously approved by merchants. The publishing experience takes a leading position in the industry.
Cost: The platform uses a framework combining RTC network and CDN to provide low-cost and high-quality global live streaming.
Weak network self-adaption: The anchor may responsively adjust the bit rate of video using an RTC network to select the best line according to network conditions.
H.265: Reduces the network bandwidth requirements by 30%-40% under the same image quality.
Video mixing transcoding: supports synchronous and Relayed Live Broadcasting of multiple videos, real-time transcoding and output of multiple bit rates. GPU transcoding effectively supports millions of concurrent connections and can easily be scaled up.
Audit: supports various domestic and overseas audit requirements, securing business development.
High system capacity: Anchor networks, content processing servers, and audiences’ networks all feature high capacity and elastic expansion.
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